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Author(s)
Issue Date
August 2002
Publisher
euroCRIS
Kassel University Press
Source
Wolfgang Adamczak, Annemarie Nase (eds.), "Gaining Insight from Research Information": Proceedings of the 6th International Conference on Current Research Information Systems (2002), p. 173-181
Type
Conference Paper
Abstract
In this paper, we will analyse the issue of how research information services build their relationship with their public and, in particular, if (and how) they try to target specific user groups, rather than publishing information for everybody. An analysis of some Swiss experiences brings us to define two basic models, which we call corporate-oriented and market-oriented CRIS. The first category includes services where publishing information on the Internet is mainly guided by the visibility needs and the corporate image of the organisation, e.g. to present their own research or funding opportunities. On the other side, the second category includes a small number of services which are clearly targeted towards specific user groups and where contents and information layout are specifically designed to match the needs of these users.
We also argue that it is very difficult and conflict-laden to try to reconcile these two models in a single information service, since the organisational and economic logic behind are clearly different. We then conclude that the issue of targeting users could be at best addressed by a two-layer structure of research information services, one layer composed by (mostly public) organisations which produce information according to their corporate orientations and for a “generic” public and a second layer which exploits, rewrites and regroups this information according to the needs of very specific user groups.
Description
Presented at the CRIS2002 Conference in Kassel.-- 9 pages.-- Contains: Conference paper (PDF) + PPT presentation.
URI
https://dspacecris.eurocris.org/handle/11366/147
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Name
CRIS2002_Lepori_User_presentation.ppt
Description
Presentation
Size
607.5 KB
Format
Microsoft Powerpoint
Checksum (MD5)
c3fc37ec736b7702be7da8392aa7c1b0
Name
CRIS2002_Lepori_User_paper.pdf
Description
Conference paper
Size
138.41 KB
Format
Adobe PDF
Checksum (MD5)
6a238d2c139bc378e37ab0211d8129f1
Conference(s)